Marketing Architecture: How to Attract Customers, Hires, and Investors for Any Company Under 50 Employees Kindle Edition
Kindle Edition or EPUB + Converted PDF by Kai Sato
Information
Format: Kindle Edition or EPUB + Converted PDF Pages: 118 pages Publitshion date: July 12, 2021 Url: https://www.amazon.com/Marketing-Architecture-Customers-Investors-Employees-ebook/dp/B0998BY45F
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Description
"I've helped build a number of companies over the past 20 years, and the concepts that Kai Sato lays out in Marketing Architecture are invaluable, especially if you've built a solid product and are wanting to maximize its potential." - Aber Whitcomb, Jam City & Myspace Co-Founder "I'm a fan of how concise Marketing Architecture is. It's actionable, to the point and something a leader would reasonably be able to assign to their team to read and implement because they know it would deliver immediate value without an unnecessarily heavy time commitment." -Taylor Bloom, SportTechie CEO Most companies obsess about building a great product but ultimately fail because they don't market it properly. As billionaire investor and entrepreneur, Peter Thiel, said, "Even if you have an incredibly fantastic product, you still have to get it out to people. The engineering bias blinds people to this simple fact. The conventional thinking is that great products sell themselves; if you have a great product, it will inevitably reach consumers. But nothing is further from the truth." Marketing Architecture will show you HOW to get your incredibly fantastic product out to people. This book is going to help you solve your company’s marketing problem. You are going to learn how to assess and improve your Marketing Architecture, and it’s not just going to help you win more customers. Your enhanced Marketing Architecture is going to simultaneously help you attract more customers, hires, and investors, also known from here on out as “CHI.” That’s right. CHI is going to help your company thrive but not in a spiritual or Eastern medicine way. This book will: 1. Improve your company’s Marketing Architecture Foundation, which consists of your Brand, your Website, and your Product(s) 2. Detail the nine Marketing Architecture Levers that your company can utilize to attract CHI, which consist of your Team, Social Media, Press, Content, Partnerships, Events, Swag, Emails, and Advertising 3. Harness and amplify the holy grail of Marketing Architecture, which is Word-of-Mouth (WOM) 4. Empower you with the Marketing Architecture Scoring System (MarkArc Score), which your company can use to measure its weekly, monthly, and annual performance In each chapter, you’ll see exactly how to implement these concepts at your company and also see how they were applied to two specific companies. One is in an existing technology startup where Marketing Architecture has not only helped it raise over $20M but also become publicly-traded on Nasdaq. And it was done in a single year. Developed by entrepreneur, investor, and board member, Kai Sato, Marketing Architecture has been proven to work across a range of industries, with companies around the world. He is currently the co-president & chief marketing officer of Crown Electrokinetics, a smart glass technology that combats climate change. He is also a fund advisor and the former entrepreneur-in-residence of Hatch, a global startup accelerator focused on helping feed the world through sustainable aquaculture technologies. Previously, he was the chief innovation officer of Rubicon Resources, which was acquired by High Liner Foods. Prior to that, he spent several years as a co-founder and board member of FieldLevel, where he was recognized in the Los Angeles Business Journal's "Twenty in their 20s." He has been a contributor to publications like Inc., Entrepreneur, and HuffPost; he has also spoken at an array of industry conferences, including SXSW. Kai is an independent board member of SportTechie, advises a range of startups, and serves as a mentor to various accelerators, including Techstars. He is also the board chairman of the University of Southern California's John H. Mitchell Business of Cinematic Arts Program.
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