Download Book Contemporary Research in E-Marketing

PDF by Krishnamurthy, Sandeep
Information
Format: PDF Language: English Publisher: IGI Global Publication Date of the Electronic Edition: 2006
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ISBN: 9781591408246, 9781591408260
Description
This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature.
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