Download Book Consumer Behavior and Insights - E-Book - Original PDF
Original PDF by Diane M. Phillips
Information
Format: Original PDF Language: English Edition: 1 Publisher: Oxford University Press; 1st edition (February 23, 2021) Publitshion date: 2021 ISBN: 9780190857134, 9780190857158, 9780199379996
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Description
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.
$17
Delivery time: Maximum 24 hours