Download Instructor Resources of Essentials of Pricing Analytics - Instructor Resources (Excel + PowerPoint Presentations)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Erik Haugom
Information
Format: Multiple Formats Language: English Publisher: Routledge Publication Date of the Electronic Edition: 2020
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ISBN: 9780367363239, 9781000228083, 9780429345319, 9780367363222, 9781000227598, 9781032295886, 9781000227758
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Description
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
$9
$1.8Discount Coupon
Delivery time: Instant