Download Instructor Resources of Strategic Management of Technological Innovation, 7th Edition - Instructor Resources (Instructor's Manual + Test Bank + PowerPoint Presentations)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Melissa A. Schilling
Information
Format: Multiple Formats Language: English Edition: 7 Publisher: McGraw Hill (January 18, 2022) Publication Date of the Electronic Edition: 2022
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ISBN: 9781264080939, 126408093X, 9781264387977, 9781264387823, 9781265766504, 9781265763756, 9781266119545
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Description
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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