Download Instructor Resources of Managing Global Strategy - Instructor Resources (Introduction + PowerPoint Presentations)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by William H. A. Johnson
Information
Format: Multiple Formats Language: English Publisher: Routledge Publication Date of the Electronic Edition: 2020
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ISBN: 9780367462857, 9781000201475, 9781003031529, 9780367468552, 9781000201420, 9781000201376, 0367462850
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Description
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:• Internal and external environmental analyses;• Cross-cultural communication;• Structural considerations;• Leadership and motivation;• Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
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