Download Instructor Resources of Marketing Recorded Music: How Music Companies Brand and Market Artists, 4th Edition - Instructor Materials
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
Information
Format: Multiple Formats Language: English Edition: 4 Publisher: Focal Press Publication Date of the Electronic Edition: 2022
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ISBN: 9781041143420, 9781000585148, 9780367721176, 9781003153511, 9780367693947, 9781000585001
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Description
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
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Delivery time: Instant