Multiple FormatsPlease note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself.
by Tim Smith
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Format: Multiple FormatsLanguage: EnglishEdition: 1Publisher: Cengage LearningPublication Date of the Electronic Edition: 2015
PRICING STRATEGY, the most comprehensive pricing text available, balances quantitative skills with qualitative concepts to focus on pricing decisions that maximize a firm's profits by creating and capturing customers.
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