Multiple FormatsPlease note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself.
by K. Douglas Hoffman, John E.G. Bateson
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Format: Multiple FormatsLanguage: EnglishEdition: 5Publisher: Cengage LearningPublication Date of the Electronic Edition: 2016
Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Batesons SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E.
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