Multiple FormatsPlease note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself.
by K. Douglas Hoffman, John E.G. Bateson
Information
Format: Multiple FormatsLanguage: EnglishEdition: 6Publisher: Cengage LearningPublication Date of the Electronic Edition: 2023
Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e, with a complete support package, provides streamlined yet comprehensive coverage of the latest industry trends and issues while equipping students with a solid understanding of services marketing from a uniquely broad, global perspective using current chapter examples and relevant cases.
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