Download Instructor Resources of Social Media Marketing: A Strategic Approach - Instructor Resources (Instructor's Manual + Test Bank + PowerPoint Presentations)

Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
Information
Format: Multiple Formats Language: English Edition: 1 Publisher: Cengage Learning Publication Date of the Electronic Edition: 2012
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ISBN: 9781285210605, 1285210603, 9781285402147, 1285402146, 9781285529134, 9781133828563, 9780538480871
Description
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
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