Download Instructor Resources of The Marketing Plan Handbook, 5th Edition - Instructor Resources (PowerPoint Presentations)
PowerPoint Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Marian Burk Wood
Information
Format: PowerPoint Language: English Edition: 5 Publisher: Pearson Publication Date of the Electronic Edition: 2012
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ISBN: 9780133078350, 0133078353, 9780137554331, 0137554338, 9780133079418, 9780133560053
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Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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