Download Book Marketing Management -- Global Edition, 17th Edition - E-Book - PDF
EPUB + Converted PDF by Philip Kotler, Kevin Keller, Alexander Chernev
Information
Format: EPUB + Converted PDF Language: English Edition: 17 Publisher: Pearson Publication Date of the Electronic Edition: 2025
?
ISBN: 9781292462714, 9781292730882, 9781292462738
$17
Delivery time: Maximum 24 hours
Description
For marketing management courses.The gold standard for today’s marketing management studentMarketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
$17
Delivery time: Maximum 24 hours