Download Instructor Resources of Applied Marketing, Canadian Edition, 2nd Edition - Instructor Resources (Instructor's Manual + Test Bank + PowerPoint Presentations + Other Resources)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Rochelle Grayson, Daniel Padgett, Andrew Loos
Information
Format: Multiple Formats Language: English Edition: 2 Publisher: Wiley Publication Date of the Electronic Edition: 2023
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ISBN: 9781394162727, 1394162723, 9781394162673
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Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 2nd Canadian Edition helps students learn practical, modern marketing concepts appropriate for the Principles of Marketing course by applying them to the latest business scenarios of relatable brands. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and it blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
$9
$1.8Discount Coupon
Delivery time: Instant