Download Book Principles of Marketing for a Digital Age, 3rd Edition - E-Book - Original PDF
Original PDF by Tracy L. Tuten
Information
Format: Original PDF Language: English Edition: 3 Publisher: SAGE Publications Ltd Publication Date of the Electronic Edition: 2026
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ISBN: 9781036201104, 9781036201647, 9781036204730, 9781036202675, 9781036201098
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Description
Fully updated, the Third Edition of this award-winning essential guide to marketing brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiativeCutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
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