Download Book Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase, 3rd Edition - E-Book - Original PDF
Original PDF by Jens Nordfält, Carl-Philip Ahlbom
Information
Format: Original PDF Language: English Edition: 3 Publisher: Cambridge University Press Publication Date of the Electronic Edition: 2026
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ISBN: 9781009440691, 9781009440653, 9781009440660
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Description
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.
$17
$3.4Discount Coupon
Delivery time: Instant